A Print Ad for Pluto Ultra Golf Balls Used the Headline

question 19

Multiple Choice

A print ad for Pluto Ultra golf balls used the headline "Do you ever wonder why John Bean can hit a golf ball so far?" This is an example of a(n) :

• A)direct headline.
• B)indirect headline.
• C)subhead.
• D)jingle.
• E)noisE.The above scenario is an example of an indirect headline.Indirect headlines are not straightforward about identifying the product or service or getting to the point.But they are often more effective at attracting readers' attention and interest because they provoke curiosity and lure readers into the body copy to learn an answer or get an explanation.

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Definitions:

Pressure Multiplied

A phenomenon in hydraulic systems where force is increased through the use of fluid dynamics and varying cross-sectional areas.

Area

A measure of the extent of a two-dimensional surface or shape, expressed in square units.

Atmospheric Pressure

The pressure exerted by the weight of the atmosphere above a point, affecting weather patterns and boiling temperatures of liquids.

Sea Level

The average height of the ocean's surface between high and low tide; used as a standard base for measuring elevations.