Which of the Following Statements About Creative Strategy and Its

question 90

Multiple Choice

Which of the following statements about creative strategy and its execution is true?

• A)A good creative strategy and execution guarantees a brand will exceed its sales objectives.
• B)A good creative strategy never fails in reviving a declining brand.
• C)Ads that are highly creative may not increase sales of a brand.
• D)Companies have no trouble coming up with creative advertising that differentiates their brands from the competition.
• E)Good creative strategy cannot help a struggling brand regain its former prominencE.Many companies have solid marketing and promotional plans and spend substantial amounts of money on advertising, yet have difficulty coming up with a creative campaign that will differentiate them from their competitors.However, just because an ad or commercial is creative or popular does not mean it will increase sales or revive a declining brand.Many ads have won awards for creativity but failed to increase sales.

Recognize the impact of dialect and articulation on audience perception and communication effectiveness.

Understand the concept of social perception and attributional biases such as actor/observer bias and fundamental attribution error.

Recognize the communication of emotions and information through nonverbal cues like facial expressions and the implications of thin-slice judgments.

Identify and describe the processes and impacts of stereotyping, prejudice, and discrimination.

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Definitions:

Rollout

Rollout is the process of introducing a new product, service, or policy to the market or public, often following a comprehensive plan to ensure widespread awareness and accessibility.

Permanent Implementation

The act of applying a method, policy, or system in a way that is intended to last indefinitely without change.

Investigation

The systematic and detailed examination of factors, events, or data.

Business Processes

A set of connected tasks or activities that once completed will accomplish a specific organizational goal.