Which of the Following Statements Is True According to the Hirschman

question 14

Multiple Choice

Which of the following statements is true according to the Hirschman study of creative people in advertising?

• A)They view ads as promotional tools whose primary purpose is to communicate favorable impressions to the marketplace.
• B)They are more risk averse than brand managers.
• C)They prefer making conservative commercials.
• D)They believe a commercial should be evaluated in terms of whether it fulfills the client's marketing and communication objectives.
• E)They want to maximize the impact of the advertising messagE.In her interviews, Hirschman also found that brand managers were much more risk-averse and wanted a more conservative commercial than the creative people, who wanted to maximize the impact of the message.

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Definitions:

Strategic Sourcing

An approach to procurement that emphasizes continuous improvement and development of purchasing activities to enhance competitive advantage.

Strategic Sourcing Process

A method used by organizations to evaluate and engage suppliers with the objective of achieving cost savings, improving quality, and obtaining more favorable terms.

Sourcing Strategy

The approach an organization takes to manage procurement processes and supplier relationships to optimize cost, quality, and supply reliability.