Why Are Models of the Creative Process Valuable to Those

question 18

Multiple Choice

Why are models of the creative process valuable to those working in the creative area of advertising?

• A)The models enable the client to see what he or she is paying for.
• B)The models provide an organized approach to an advertising problem.
• C)The models provide an unstructured approach to an advertising problem.
• D)The models are usually developed based on the primacy effect.
• E)The models create heuristics needed to determine whether or not an ad will accomplish its goals.

---

Definitions:

Behavior Modification

The use of empirically demonstrated behavior change techniques to improve behaviors, such as reinforcing desirable behaviors and reducing unwanted ones.

Behavioral Activation

A therapeutic approach that seeks to help individuals engage more in activities they find meaningful or enjoyable to improve mood and reduce depression.

Positive Punishment

An operant conditioning concept where an undesirable behavior is followed by an unpleasant stimulus to decrease the behavior's occurrence.

Bobo Doll

An experiment that demonstrated how children can learn aggressive behaviors through the observation of adult behavior.