Which of the Following Is a Similarity Between Focus Group

question 52

Multiple Choice

Which of the following is a similarity between focus group studies and ethnographic research?

• A)Both are qualitative research techniques.
• B)Both are research techniques conducted without the consumer's knowledge.
• C)Both involve observing consumers in their natural environment.
• D)Both are very easy to administer.
• E)Both techniques cost a negligible amount of money.

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Definitions:

Debt Ratio

A financial ratio that measures the proportion of a company's total debt to its total assets, indicating leverage and financial health.

Days' Sales in Inventory

A financial metric that indicates the average time in days that a company takes to turn its inventory into sales.

Dividend Yield

A financial metric that measures the annual dividends issued by a company compared to the price of its shares.

Total Asset Turnover

A financial ratio that measures how efficiently a company uses its assets to generate sales revenue.