At the _____ Stage of the Creative Process, the Creative

question 85

Multiple Choice

At the _____ stage of the creative process, the creative team attempts to find the best creative approach or execution style before moving ahead with the campaign themes and going into actual production of the ad.

• A)incubation
• B)dramatization
• C)verification
• D)preparation
• E)digestion

---

Definitions:

Ethyl Acetate

An organic compound used as a solvent in many applications including printing inks, varnishes, and in the production of perfumes and fruits flavors.

Reaction Products

The final substances formed as a result of a chemical reaction, determined by the reactants and conditions of the reaction.

Propanoyl Chloride

An acyl chloride compound with the formula C3H5ClO, used primarily in organic synthesis as an acylating agent.

Mechanism

The detailed step-by-step pathway through which reactants transform into products in a chemical reaction.