Which of the Following Is True of the Concept of Unique

question 83

Multiple Choice

Which of the following is true of the concept of unique selling proposition (USP) ?

• A)USP usually mirrors the concept of bait-and-switch advertising.
• B)The concept states that a product's attribute claim must be excluded from advertising.
• C)The concept of USP is applicable only for B2B advertising.
• D)USP must be emphasized through repetitive advertising.
• E)The concept of USP must be used only for C2C advertising.

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Definitions:

Common Shares

Equity securities that represent ownership in a corporation, providing voting rights and a share in the company's profits through dividends.

Dividends in Arrears

Outstanding dividends on cumulative preferred stock that have not been declared or paid for the prescribed dividend period.

Common Shareholders' Equity

The portion of a company's equity that belongs to common shareholders, representing their ownership interest.

Preferred Dividends

Dividends that are paid to preferred shareholders at a set rate before any dividends are paid to common shareholders.