Which of the Following Statements Is True According to the Hirschman

question 14

Multiple Choice

Which of the following statements is true according to the Hirschman study of creative people in advertising?

• A)They view ads as promotional tools whose primary purpose is to communicate favorable impressions to the marketplace.
• B)They are more risk averse than brand managers.
• C)They prefer making conservative commercials.
• D)They believe a commercial should be evaluated in terms of whether it fulfills the client's marketing and communication objectives.
• E)They want to maximize the impact of the advertising messagE.In her interviews, Hirschman also found that brand managers were much more risk-averse and wanted a more conservative commercial than the creative people, who wanted to maximize the impact of the message.

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Definitions:

Cold Receptors

Sensory nerve endings that are responsive to decrease in temperature, found in the skin.

Warm Receptors

Sensory receptors in the skin that detect increases in temperature, contributing to the sensation of warmth.

Nociceptor

A sensory receptor that responds to damaging or potentially damaging stimuli by sending signals to the spinal cord and brain.

Thermoreceptor

A type of sensory receptor specialized to detect changes in temperature.