Which of the Following Is Considered a Major Criticism of the DAGMAR

question 15

Multiple Choice

Which of the following is considered a major criticism of the DAGMAR approach?

• A)Its belief that the only relevant measure of advertising objectives is sales.
• B)Its focus on using sales-based objectives rather than communications-based objectives.
• C)Its inability to define what constitutes a good advertising objective.
• D)Its reliance on the hierarchy of effects model.
• E)Its lack of concern with the quantitative assessment of the impact on awareness.

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Definitions:

Firewall

A firewall is a network security system that monitors and controls incoming and outgoing network traffic based on predetermined security rules.

IPS

In-Plane Switching, a screen technology for liquid-crystal displays (LCDs) that offers better viewing angles and color reproduction than traditional LCD screens.

Subnet Mask

A number a computer uses to determine which part of an IP address represents the network and which portion represents the host.

Gateway

An IP address assigned to a network device that tells the device where to send a packet that is going to a remote network. Also known as a default gateway or a gateway of last resort.