Which of the Following Statements Is True of Communications Objectives

question 88

Multiple Choice

Which of the following statements is true of communications objectives?

• A)When setting objectives using the communications effect pyramid, the last step to reach is trial.
• B)Sales goals cannot be translated into communications objectives.
• C)Marketing and advertising managers don't usually rely on experience and intuition when setting communications goals.
• D)Communications objectives are the criteria used in the DAGMAR approach to setting advertising goals.
• E)Communication objectives are used particularly when the advertiser seeks an immediate responsE.Communications objectives are the criteria used in the DAGMAR approach to setting advertising goals and objectives, which has become one of the most influential approaches to the advertising planning process.

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Definitions:

Death Rates

The mortality rate represents the amount of deaths with respect to the total population size, measured over a certain timeframe.

Birth Rates

The quantity of babies born alive per thousand individuals in a community during a specific year.

Demographic Transition

A model describing changes in birth and death rates in a country as it develops, leading to stabilization of the population.

Birth Rate

The frequency at which births occur in a population per unit time, often measured as the number of births per 1,000 people per year.