The _____ Method of Budgeting Is Being Employed When Expenditures

question 17

Multiple Choice

The _____ method of budgeting is being employed when expenditures are allocated based on the industry averages of advertising expenditures. The budget is set to maintain a level consistent with industry spending.

• A)arbitrary allocation
• B)percentage-of-sales
• C)objective and task
• D)return on investment
• E)competitive parity

---

Definitions:

Conditional Response

A learned response that becomes associated with a previously unrelated stimulus as a result of conditioning.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired: a response that is at first elicited only by the second stimulus is eventually elicited by the first stimulus alone.

Rescorla

A psychologist recognized for his work on associative learning and the contingency theory in classical conditioning.

Signal Relations

The association between different signals and what they represent, particularly in the context of communication systems or psychological conditioning.