A Commercial for a Floor Cleaner Shows a Young Mother

question 44

Multiple Choice

A commercial for a floor cleaner shows a young mother cleaning her kitchen floor after feeding her toddler. The commercial is considered to be effective because it utilizes high source similarity. This is an example of a _____ commercial.

• A)comparative
• B)reputational
• C)slice-of-life
• D)spokesperson-oriented
• E)power-based

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Definitions:

Trait

A characteristic of an individual, describing a habitual way of behaving, thinking, or feeling.

Archetype

A very typical example of a certain person or thing, or an original model from which others are copied.

Temperament

The combination of innate traits that subconsciously influence an individual's behavior and reactions to the environment.

Humanist

A philosophical and ethical stance that emphasizes the value and agency of human beings, individually and collectively, often considered a central aspect of humanistic psychology.