Mars Inc, an Automaker, Hires a Popular Celebrity, Emma Hunt, as as the Spokesperson

question 22

Multiple Choice

Mars Inc., an automaker, hires a popular celebrity, Emma Hunt, as the spokesperson for its "Keep the World Green" campaign, an initiative for preserving trees. The viewers of the commercial perceive Emma as being sincerely interested in citizen initiatives to preserve trees. Emma as a message source is said to have:

• A)perceived control.
• B)control persuasion.
• C)perceived scrutiny.
• D)expertise.
• E)perceived concern.

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Definitions:

Operating Lease

A contractual arrangement giving the lessee temporary use of the property, with continued ownership of the property by the lessor.

Capital Lease

A capital lease is a lease agreement that transfers substantially all the risks and benefits of ownership from the lessor to the lessee.

Bargain Purchase Option

A provision in a lease agreement that allows the lessee to purchase the leased asset at a price significantly below its fair market value.

Economic Life

The estimated period over which an asset is expected to be useful in generating revenue or its intended purpose.