An Advertisement That Places the Strongest Points at the End

question 123

Multiple Choice

An advertisement that places the strongest points at the end of a message assumes a _____, whereby the last arguments presented are the most persuasive.

• A)recency effect
• B)primacy effect
• C)sleeper effect
• D)credibility effect
• E)compliance hierarchy

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Definitions:

William Sumner

A pioneering American sociologist and economist known for his work on social Darwinism and folkways.

Social Control

Social control involves mechanisms, both formal and informal, that regulate individual and group behavior, aiming to conform to the norms and laws of a society.

Cultural Innovation

The introduction and adoption of new cultural practices, ideas, or objects, often leading to significant changes in society's norms and values.

Resistance

Opposition or pushback against forces or policies perceived as unjust or oppressive.