_____ Are Messages That Mention Only Positive Product Attributes or Benefits

question 78

Multiple Choice

_____ are messages that mention only positive product attributes or benefits.

• A)One-sided messages
• B)Close-ended messages
• C)Refutational appeals
• D)Conclusive messages
• E)Slice-of-life messages

---

Definitions:

Retention Ratio

This ratio indicates the percentage of a company's earnings not distributed as dividends but reinvested in the business.

Return On Equity

A financial ratio that measures the profitability of a corporation in relation to stockholders' equity.

Fixed Asset Capacity

The maximum output or production level that can be achieved using the existing fixed assets under normal circumstances.

Growth Rate

The measure of an entity's increase in size, value, or quantity over a specific period, often expressed as a percentage.