While Designing a Commercial for Bliss Burgers, the Marketing Department

question 7

Multiple Choice

While designing a commercial for Bliss Burgers, the marketing department proposed using a two-sided message structure. However, the company management was apprehensive and insisted on using a one-sided advertising message. Which of the following statements best describes the reason for the management's apprehension?

• A)The management was concerned about the impact of a two-sided message on source credibility.
• B)The management was concerned over presenting only the negative attributes of Bliss Burgers.
• C)The management was concerned over the negative effects of acknowledging a weakness in its brand.
• D)Two-sided messages were proven ineffective by a number of different advertising research studies.
• E)Two-sided messages cause consumers to expect more than any product could offer.

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Definitions:

Vocal Variety

The use of changes in pitch, tone, pace, and volume in speech to enhance communication and keep the audience engaged.

Vocal Fillers

Superfluous sounds or words used by speakers to fill pauses during conversation, such as "uh", "um", or "you know".

MyPlate

A visual guide created by the USDA to help Americans understand and follow dietary guidelines, illustrating the five food groups using a place setting.

Educational Game

A game designed to teach players about a specific subject or help them learn a skill as they play.