Typically, Advertisers Design Ads in Which the Visual Portion Is

question 65

Multiple Choice

Typically, advertisers design ads in which the visual portion is incongruent with or contradicts the verbal information in order to:

• A)gain the attention of consumers.
• B)enable consumers to draw their own conclusions.
• C)reinforce the primacy effect.
• D)get consumers to engage in more simplistic processing.
• E)distract consumers from the negative aspects of the product.

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Definitions:

Cultural Insensitivity

Cultural insensitivity is the lack of awareness or regard for the differences and values of other cultures, often leading to misunderstanding or offense.

Cultural Definitions

The meanings, concepts, or understandings assigned to words, objects, practices, or ideas within a specific culture.

Clients of Color

Refers to individuals from non-white racial or ethnic backgrounds who seek services such as counseling, healthcare, or legal assistance.

Ethnically Diverse

Describing a population that includes people from multiple ethnic backgrounds and cultures.