A Potential Problem of Using Advertising with a Strong Fear

question 90

Multiple Choice

A potential problem of using advertising with a strong fear appeal to discourage drug abuse among teenagers is that:

• A)there is no appropriate medium.
• B)it works only in combination with a refutational appeal.
• C)it may have inhibiting effects and be tuned out by teenagers.
• D)a message with high levels of fear creates low self-esteem.
• E)parents may be offended if the message is perceived as too frightening.

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Definitions:

Interest Groups

Organizations that advocate for the interests of a specific sector or group of people, aiming to influence public policy or legislation.

National Rifle Association (NRA)

A prominent advocacy group in the United States, dedicated to protecting gun rights and influencing firearm policy.

Members

Individuals who are part of a group, organization, or body, sharing common interests or goals and often having specific rights or responsibilities.

Stakeholder

An individual, group, or organization that has an interest or concern in an organization or project and can affect or be affected by the organization's actions, objectives, and policies.