Marketers Typically Select Spokespeople Whose Traits Will Maximize Their Message

question 71

Multiple Choice

Marketers typically select spokespeople whose traits will maximize their message influence. According to Herbert Kelman, the three categories of source attributes that should be considered during the selection process are:

• A)power, image, and knowledge.
• B)credibility, attractiveness, and power.
• C)knowledge, fee, and differentiability.
• D)consistency, credibility, and continuity.
• E)credibility, reputation, and individuality.

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Definitions:

Substantial Capacity Test

is a legal standard used to determine if an individual has the mental capacity to understand the wrongfulness of their actions for the purpose of establishing criminal responsibility.

Involuntary Act

An action performed by an individual without conscious control, often considered in legal contexts concerning liability.

Arraigned

The legal procedure of formally charging an individual in court and asking for their plea to the charges.

Defendant

The party in a legal proceeding accused of committing a crime or facing a civil lawsuit.