In the Final Stage of the Meaning Transfer Model Developed

question 113

Multiple Choice

In the final stage of the meaning transfer model developed by Grant McCracken:

• A)celebrities draw powerful meanings from the roles they assume in their careers.
• B)celebrities bring their meanings and images into ads for the products they are endorsing.
• C)the meanings that celebrities have given to products are transferred to consumers.
• D)promotional campaigns are organized in the presence of the media.
• E)the meanings created by celebrities are developed into advertisements.

---

Definitions:

Demand Curve

A graphical representation showing the relationship between the quantity of a good consumers are willing and able to purchase and its price.

Supply Curve

A graphical representation showing the relationship between the price of a good and the quantity of that good that suppliers are willing to offer for sale.

Consumer Surplus

The imbalance between the funds consumers are willing to dedicate to a good or service and the funds they actually dedicate.

Consumer Surplus

The discrepancy in the total spend consumers are willing to shoulder for a product or service as opposed to what they actually disburse.