An Advertisement That Places the Strongest Points at the End

question 123

Multiple Choice

An advertisement that places the strongest points at the end of a message assumes a _____, whereby the last arguments presented are the most persuasive.

• A)recency effect
• B)primacy effect
• C)sleeper effect
• D)credibility effect
• E)compliance hierarchy

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Definitions:

Direct Materials

Direct materials are raw materials that are directly used in the manufacturing process of a product and are a major component of the cost of goods sold.

Predetermined Overhead Rate

is calculated by dividing estimated manufacturing overhead cost by an allocation base, used to assign overhead costs to products or services.

Direct Labor-Hours

A measure of the amount of time workers spend on a specific task or production of a certain quantity of goods.

Manufacturing Overhead

All indirect costs associated with the production process, including utilities, rent for the production facility, and salaries of production supervisors.