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Which of the Following Types of Message Structure Should a Marketer

question 28

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Which of the following types of message structure should a marketer use if immediate behavior is not an objective and if repeated exposure will give the target audience an opportunity to draw its own conclusions?


Definitions:

Semantics

The branch of linguistics concerned with the meanings of words, phrases, and sentences, and how interpretation is influenced by context.

Symbols

Objects, figures, sounds, or colors used to represent ideas, concepts, or other elements within a culture or system of communication.

Language Units

Basic components of speech and language such as phonemes, morphemes, words, phrases, and sentences.

Holophrases

Single-word expressions used by young children that convey complete thoughts or demands.

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