A Potential Problem of Using Advertising with a Strong Fear

question 90

Multiple Choice

A potential problem of using advertising with a strong fear appeal to discourage drug abuse among teenagers is that:

• A)there is no appropriate medium.
• B)it works only in combination with a refutational appeal.
• C)it may have inhibiting effects and be tuned out by teenagers.
• D)a message with high levels of fear creates low self-esteem.
• E)parents may be offended if the message is perceived as too frightening.

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Definitions:

Premium

A sum paid periodically to the insurer by the insured for covering their risk.

Potential Loss

A hypothetical amount of money that a business or individual could lose in the future due to risks.

Risk

The potential for losing something of value or for an undesirable outcome, often assessed in decisions involving finance, safety, and health.

Known Factors

Elements or conditions that are clearly understood or recognized in a given context or analysis.