Which of the Following Is True of Humor Appeals

question 40

Multiple Choice

Which of the following is true of humor appeals?

• A)They usually generate more counterarguments among consumers.
• B)They enhance effectiveness by putting consumers in a positive mood.
• C)The television medium does not lend itself to humor appeals.
• D)The print medium is not feasible for humor appeals.
• E)They cannot be presented through radio.

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Definitions:

Congressional Powers

The authority granted to the U.S. Congress by the Constitution, including making laws, declaring war, and regulating interstate and foreign commerce.

Concurrent Powers

Powers held and exercised by both federal and state governments simultaneously under a federal system of governance, such as the power to tax or build roads.

Commerce Clause

A provision in the U.S. Constitution giving Congress the power to regulate commerce with foreign nations, among the states, and with Native American tribes.

Interstate Commerce

Commercial transactions or movement of goods and services that cross state boundaries within the United States.