Which of the Following Is True of the Low-Involvement Hierarchy

question 114

Multiple Choice

Which of the following is true of the low-involvement hierarchy?

• A)It usually occurs during the purchase of expensive products.
• B)It occurs when differences among brands are minimal.
• C)It is also known as the dissonance/attribute model.
• D)It does not advocate the use of broadcast media.
• E)It follows a feel → learn → do sequencE.In low-involvement hierarchy, a receiver is viewed as passing from cognition to behavior to attitude change.This learn → do → feel sequence is thought to characterize situations of low consumer involvement in a purchase process.

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