Visual Image Personalities

question 16

Multiple Choice

Visual image personalities:

• A)are typically used with complex products that require high-involvement.
• B)generally appear in ads for low-involvement products.
• C)require central route processing to be effective.
• D)typically abbreviate the cognitive stage of a consumer decision-making process.
• E)are used when consumers must go through all stages of AIDA before making a purchasE.A popular creative strategy used by advertisers of low-involvement products is what advertising analyst Harry McMahan calls VIP, or visual image personality.Advertisers often use symbols like the Pillsbury doughboy, Morris the cat, Tony the tiger, and Mr.Clean to develop visual images that will lead consumers to identify and retain ads.

---

Definitions:

Diversity And Difference

Refers to the variety of experiences, identities, and backgrounds among individuals within a group and the acknowledgment and appreciation of these variations.

Crush

A crush is a strong but usually temporary attraction towards someone, often characterized by intense but short-lived emotional attachment.

Evolved Preference

Preferences or inclinations shaped by evolutionary processes that have become hardwired into the human psyche, often related to survival or reproduction.

Cultural Phenomenon

Events, practices, or objects that are widely recognized and significant within a particular culture or society.