The Source or Sender of an Advertising Communication

question 103

Multiple Choice

The source or sender of an advertising communication:

• A)is typically the owner and shareholder of a company.
• B)cannot be a nonpersonal entity.
• C)is typically identified as the owner of the medium in which the communication appeared.
• D)can be an individual who promotes the product in an ad, such as a celebrity.
• E)is never involved in the encoding process.

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Definitions:

Agent

A person or entity authorized to act on behalf of another, usually in a business or legal capacity, to create a legal relationship with a third party.

Agency Relationship

A legal arrangement where one party, the agent, is authorized to act on behalf of another party, the principal, in business transactions.

Undisclosed Principal

A person who is represented by an agent in a transaction but whose identity is not revealed to the third party involved in the transaction.

Breached Contract

A situation where one or more parties to a contract fail to fulfill their obligations as specified in the agreement.