Which of the Following Statements Is True About Ageism in Advertising

question 49

Multiple Choice

Which of the following statements is true about ageism in advertising?

• A)Mature people are more likely to be shown in television than print ads.
• B)Advertisers typically avoid using adults above the age of 60 and children below the age of eight.
• C)Because the mean age of the population is increasing, one can expect to see more youth-oriented advertising.
• D)Age differences generally create disturbances in terms of encoding and channel messaging.
• E)The difference between the senders' and receivers' age can create problems in establishing a common ground.

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