According to the _____ Model Proposed by Michael Ray, Learning

question 67

Multiple Choice

According to the _____ model proposed by Michael Ray, learning from the mass media occurs after a purchase is made.

• A)low-involvement
• B)standard learning
• C)dissonance/attribution
• D)cognitive response
• E)elaboration likelihood

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Definitions:

Persuasive Message

Communication designed to convince or influence the audience to adopt a certain perspective or take a specific action.

AIDA

An acronym standing for Attention, Interest, Desire, Action; a marketing model describing the stages a customer goes through in the process of purchasing a product.

Deductive Approach

A method of reasoning from the general to the specific, where conclusions follow logically from premises or known facts.

Stock Market

A public market for the trading of company stock and derivatives at an agreed price.