Which of the Following Is True of the Low-Involvement Hierarchy

question 114

Multiple Choice

Which of the following is true of the low-involvement hierarchy?

• A)It usually occurs during the purchase of expensive products.
• B)It occurs when differences among brands are minimal.
• C)It is also known as the dissonance/attribute model.
• D)It does not advocate the use of broadcast media.
• E)It follows a feel → learn → do sequencE.In low-involvement hierarchy, a receiver is viewed as passing from cognition to behavior to attitude change.This learn → do → feel sequence is thought to characterize situations of low consumer involvement in a purchase process.

---

Definitions:

Profit

The profit achieved when the revenue generated from a business operation surpasses the expenses, costs, and taxes needed to maintain the operation.

External Effects

Also known as externalities, these are positive or negative consequences of economic activities experienced by unrelated third parties.

Highly Differentiated

Products or services that are distinct and stand out from those of competitors because of features, quality, or design.

Dysfunctional Conflict

Conflict that is detrimental to organizational goals and personal relationships, often escalating tensions without resolution.