Visual Image Personalities

question 16

Multiple Choice

Visual image personalities:

• A)are typically used with complex products that require high-involvement.
• B)generally appear in ads for low-involvement products.
• C)require central route processing to be effective.
• D)typically abbreviate the cognitive stage of a consumer decision-making process.
• E)are used when consumers must go through all stages of AIDA before making a purchasE.A popular creative strategy used by advertisers of low-involvement products is what advertising analyst Harry McMahan calls VIP, or visual image personality.Advertisers often use symbols like the Pillsbury doughboy, Morris the cat, Tony the tiger, and Mr.Clean to develop visual images that will lead consumers to identify and retain ads.

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Definitions:

Financial Statement

A formal record of the financial activities and position of a business, individual, or other entity.

Permanent/Temporary

Describes assets, accounts, or differences; where permanent refers to lasting or intended to last indefinitely, and temporary indicates a limited time duration.

Financial Statement

Documents that provide an overview of a company's financial condition, including the balance sheet, income statement, and cash flow statement.

Direct Labor

Direct Labor consists of the wages or salaries paid to employees directly involved in the production of goods or services, representing a variable cost.