Typically, When Consumers Are in a "Passive" Shopping Mode

question 106

Multiple Choice

Typically, when consumers are in a "passive" shopping mode:

• A)they are purposefully seeking assistance in order to make informed purchase decisions.
• B)the information and advice they need to make a purchase comes to them unsolicited.
• C)they tend to visit the website of a company or brand for product information.
• D)they are perpetually in an information processing role.
• E)they seek help from search engines in selecting brands of their choicE.According to the findings of Advertising Research Foundation (ARF), when consumers are in a "passive" shopping mode, the information and advice they need to make a purchase comes to them unsolicited, such as a comment from on a social media site; an ad seen on a TV show, in a magazine, or on a website; or by observing someone using a product or service.

Distinguish between point estimates and outliers in statistical analysis.

Calculate and interpret sample proportions.

Sketch and interpret various types of distribution patterns including symmetrical, unimodal, and bimodal distributions.

Understand and explain the concepts of skewness and normal distribution.

---

Definitions:

Chemical Changes

Transformations in matter that result in the formation of new substances with different properties from the original substances.

Brain Rhythms

Patterns of neuronal activity in the brain that can manifest as oscillatory waves across various frequencies, essential for various aspects of brain function including sleep, cognition, and sensory processing.

Expectations

Preconceived notions or beliefs about what will happen or is likely to happen in the future.

Stress

A physical and emotional response to demands or challenges, which may come from work, relationships, or other aspects of life.