Marketers Encourage _____ by Introducing New Brands into Markets That

question 60

Multiple Choice

Marketers encourage _____ by introducing new brands into markets that are already saturated and by using advertising and sales promotion techniques such as free samples, introductory price offers, and coupons.

• A)brand switching
• B)brand extension
• C)brand dilution
• D)brand loyalty
• E)brand retention

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Definitions:

Absorption

The process by which substances are taken up internally by other materials or organisms, such as light by molecules or nutrients by cells.

Lower Frequency

Refers to electromagnetic waves or vibrations with a relatively long wavelength and low energy, typically associated with infrared or microwave regions.

Electromagnetic Spectrum

The range of all types of electromagnetic radiation, including visible light, radio waves, X-rays, and gamma rays, characterized by their varying wavelengths and frequencies.

Shorter Wavelength

Refers to waves of the electromagnetic spectrum that have smaller distances between successive crests, typically associated with higher energy.