_____ Is a Preference for a Particular Brand That Results

question 33

Multiple Choice

_____ is a preference for a particular brand that results in its repeated purchase.

• A)Brand extension
• B)Brand stretching
• C)Brand spin-off
• D)Brand loyalty
• E)Brand equity

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Definitions:

Generic Brands

Products marketed without a branded name, often positioned as lower-cost alternatives to well-known brands.

High Ratings

A term used to indicate a positive evaluation or assessment, usually referring to quality, performance, or satisfaction in various contexts (e.g., product reviews, service evaluations).

Need for Closure

A psychological term describing an individual's desire for a clear and definite answer to a question or decision, to avoid ambiguity or uncertainty.

Internal Locus of Control

The belief that one controls their own destiny and outcomes are primarily the result of their own efforts and actions.