In the Post Purchase Evaluation Stage, When Performance of a Product

question 84

Multiple Choice

In the post purchase evaluation stage, when performance of a product or service is below expectations, it would result in:

• A)the development of consideration threat.
• B)the creation of an evoked set.
• C)dissatisfaction.
• D)the evaluation of attribute bundles.
• E)cognitive resonancE.The consumer decision process does not end with the purchase.After using the product or service, the consumer compares the level of performance with expectations and is either satisfied or dissatisfied.Satisfaction occurs when the consumer's expectations are either met or exceeded; dissatisfaction results when performance is below expectations.

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Definitions:

Endorsee

A person or entity to whom a negotiable instrument, such as a cheque or promissory note, is legally transferred through endorsement.

Bearer

An individual in possession of an instrument, such as a check or bond, that is payable to whoever holds it.

Negotiable Instrument

A paper that assures the payout of a certain sum of money, either when requested or at a predetermined time, with the document specifying the person responsible for payment.

Holder In Due Course

A legal term for a person who has obtained a negotiable instrument in a valid manner and has certain protections against defenses and claims that could be asserted against the original party.