Which of the Following Is True About the Functions of the Advertising

question 114

Multiple Choice

Which of the following is true about the functions of the advertising manager in a centralized system?

• A)The advertising manager is responsible for all sales and sales management activities.
• B)The advertising manager has the final say in determining the sales forecasts.
• C)The role of an advertising manager is similar to the role of an art director in a decentralized organization.
• D)The advertising manager controls the entire promotions operation.
• E)The advertising manager does not deal with planning and budgeting.

Analyze the barriers to effective communication and strategies to overcome them.

Recognize the importance of channel richness in communication and the factors influencing the choice of communication channels.

Understand the role of voice, silence, and listening in organizational communication.

Identify the dynamics of upward, downward, and lateral communication in organizations.

---

Definitions:

Value-Added Theory

A theory in sociology that explains social movements' emergence based on the concept that certain conditions must exist in society for collective behavior to lead to a social movement.

Aboriginal Peoples

Indigenous populations native to a land prior to colonization or the formation of nation states, particularly in Australia, Canada, and other parts.

Roma Gypsies

An ethnic group traditionally characterized by a nomadic or peripatetic lifestyle, present across Europe and other parts of the world.

Social Change

The alteration in social structure and cultural patterns over time, driven by collective behavior, innovations, or external influences.