Jim, an Employee of CL Inc

question 103

Multiple Choice

Jim, an employee of CL Inc., is responsible for planning, marketing, budgeting, sales, and profit performance of a specific brand. He has two assistants who help in planning, implementing, and controlling the marketing program. In this scenario, Jim is an example of a(n) _____.

• A)product manager
• B)art director
• C)account executive
• D)copywriter
• E)account director

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Definitions:

Cultural Norms

The shared expectations and rules that guide behavior of people within social groups, influencing values, practices, and social interactions.

In-store Advertisements

Marketing and promotional displays located within a retail environment, aimed at influencing customer purchase decisions on the spot.

Cultural Influences

Factors stemming from the culture in which an individual has been raised or operates, affecting their values, behaviors, and preferences.

Reference Groups

Social groups that individuals use as a standard for evaluating their own behavior, attitudes, and values.