When a Market Is Segmented Based on How Aware and Informed

question 83

True/False

When a market is segmented based on how aware and informed the consumers are, the variable used to choose a marketing approach is product knowledge.

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Definitions:

Increased Productivity

An enhancement in the efficiency and output of work processes or employees, resulting in greater yields or improved quality with the same or fewer resources.

Flexible Working Hours

Employment arrangements that allow workers to vary their workday start and end times.

Contingency Workers

Employees who do not have long-term or permanent employment contracts, including freelancers, consultants, and temporary contract workers.

Part-Time

Refers to work or employment that is less than the full number of hours defined as standard, typically offering limited hours of work per week.