Repositioning a Product Usually Occurs Because of Declining or Stagnant

question 99

True/False

Repositioning a product usually occurs because of declining or stagnant sales or because of anticipated opportunities in other market positions. Repositioning is often difficult to accomplish because of entrenched perceptions about and attitudes toward the product or brand.

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Definitions:

Statuscasting

The practice of broadcasting updates about one's status, activities, or location to friends or followers through social media platforms.

Social Engagement Ad

Advertising designed to increase interaction and involvement among consumers through social media platforms.

Engagement Device

A tool or strategy designed to increase user interaction and participation with content, platforms, or brands.

Activity Stream

A real-time list or feed of actions or updates indicating what is happening within a network, service, or application.