Henry's Supermarkets Have Been Very Effective in Positioning Itself as Stores

question 95

Multiple Choice

Henry's Supermarkets have been very effective in positioning itself as stores that offer superior products at a discounted rate. With respect to the positioning strategies, its strategy reflects positioning based on:

• A)benefit.
• B)applications.
• C)use.
• D)price/quality.
• E)product class.

---

Definitions:

Accounts Receivable

The financial obligations customers hold towards a company for products or services that have been served or benefited from, yet are unpaid.

Full Capacity

The maximum level of output that a company can sustain over a long period without increasing maintenance costs or causing wear and tear on its production assets.

Fixed Assets

Long-term tangible assets held for business use and not expected to be converted to cash in the upcoming fiscal year, such as buildings, machinery, and equipment.

Full Capacity

The maximum level of output that a company can sustain over a long period without increasing its production resources or incurring excessive stress on its production processes.