Directing a Company's Efforts Toward One or More Groups of Customers

question 91

Multiple Choice

Directing a company's efforts toward one or more groups of customers who share common needs is known as:

• A)cross-merchandising.
• B)competitor indexing.
• C)mass customization.
• D)market segmentation.
• E)cross-branding.

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Definitions:

Employee Development

Activities or programs provided by an employer to enhance the knowledge, skills, and abilities of employees, fostering growth and career advancement.

Competency-Based Approach

A method of assessment and development that focuses on an individual's skills, knowledge, and behaviors as they relate to job requirements.

Role-Playing

A training technique that requires trainees to assume different identities in order to learn how others feel under different circumstances.

Training Technique

Methods or approaches used to educate, develop skills, or improve the performance of employees or individuals in a specific area.