Initially, Flash Parcel Service (FPS) Built Its Advertising Campaign Around

question 31

Multiple Choice

Initially, Flash Parcel Service (FPS) built its advertising campaign around the slogan, "Our business quality speaks the language of speed." Back then, the company was trying to make the customers aware of the speed with which it delivers the service. Later, FPS modified its slogan and designed new ads to make customers aware of the different aspects of its delivery such as reliability, cost-efficiency, and punctuality. By moving away from promoting itself as simply a parcel delivery company, FPS has:

• A)used a repositioning strategy.
• B)employed product class positioning.
• C)engaged in positioning with cultural symbols.
• D)adopted an undifferentiated strategy.
• E)employed geographic segmentation.

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Definitions:

Condition Precedent

A condition in a contract that must be met before a party’s promise becomes absolute.

Condition Subsequent

A condition in a contract that operates to terminate a party’s absolute promise to perform.

Express Condition

A clearly stated, specific requirement within a contract that must be met for the contract to be fulfilled or an obligation to become due.

Contractual Obligation

A duty or commitment that one party is legally required to perform as per the terms of a contract.