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Clave Inc., a large soap manufacturing firm, has introduced a new soap known as Honeydew. It wants to promote the soap to broad audiences across various countries in a persuasive and cost-effective manner. At the same time, it also wants to enhance the overall company image. It has a promotional budget of about $1,000,000. Which of the following forms of promotion should Clave make use of for the promotion of Honeydew?
Theory Y
A management approach that assumes employees are inherently motivated, seek responsibility, and can creatively solve organizational problems.
Freedom
The power or right to act, speak, or think as one wants without hindrance or restraint.
Scientific Management
A management theory that applies scientific methods and principles to optimize labor productivity.
Social Media
Platforms and technologies that enable users to create, share content, and participate in social networking.
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