Which of the Following Is a Primary Difference Between Publicity

question 19

Multiple Choice

Which of the following is a primary difference between publicity and advertising?

• A)Unlike advertising, publicity is done only by retailers.
• B)Unlike publicity, advertising does not utilize mass media.
• C)Unlike advertising, publicity is not paid for by the sponsoring organization.
• D)Unlike advertising, publicity is institutional in character.
• E)Unlike publicity, advertising leads to less skepticism among consumers.