Which of the Following Statements Describes a Disadvantage of Publicity

question 70

Multiple Choice

Which of the following statements describes a disadvantage of publicity?

• A)Publicity is expensive to implement as it is directly paid for and run under identified sponsorship.
• B)Publicity has relatively low credibility.
• C)Publicity is not always under the control of an organization and is sometimes unfavorable.
• D)Publicity is not useful with a market segmentation strategy.
• E)Publicity makes a market aggregation strategy ineffectivE.Publicity is not always under the control of an organization and is sometimes unfavorable.Negative stories about a company and/or its products can be very damaging.

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Definitions:

Amortized Cost

The cost of a financial asset or liability adjusted over time for amortization or depreciation, reflecting both the principal amount and any accrued interest or reduction.

Held-to-maturity Securities

Financial assets purchased with the intention and ability to hold them until a predetermined maturity date.

Bond Transactions

Financial transactions involving the issuance, trading, or redemption of bonds, which are debt securities that entities issue to raise capital.

Bond Sale

The issuance of debt securities by an entity to raise funds from investors, promising to pay back with interest.