Which of the Following Is the Final Stage in the Integrated

question 88

Multiple Choice

Which of the following is the final stage in the integrated marketing communications (IMC) planning process?

• A)Reviewing the marketing plan and situation analysis
• B)Determining the promotional budget
• C)Monitoring, evaluating, and controlling the promotional program
• D)Developing the integrated marketing communications program
• E)Determining the media strategy

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Definitions:

Generating Awareness

The process of making potential customers conscious of a product, service, or brand through marketing and promotional activities.

Unsought Product

A type of product that consumers do not actively seek out to buy, often requiring significant marketing efforts.

Infrequent Purchases

Transactions that occur on an irregular basis, typically involving goods or services that are not bought regularly.

Limited Distribution

A strategy where a product is deliberately distributed to a limited number of outlets or locations to maintain exclusivity or control over the brand image.