The Basic Elements That Are Used to Accomplish an Organization's

question 37

Multiple Choice

The basic elements that are used to accomplish an organization's marketing communication objectives are referred to as:

• A)the marketing mix.
• B)marketing strategy tools.
• C)the growth-share matrix.
• D)the promotional mix.
• E)the hype cyclE.The basic tools used to accomplish an organization's communication objectives are often referred to as the promotional mix.Traditionally, the promotional mix has included four elements: advertising, sales promotion, publicity/public relations, and personal selling.

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Definitions:

Compensating Balance

A minimum balance that must be maintained in a bank account, often required by banks in return for loans or as a condition for obtaining certain services.

Effective Annual Cost

This term refers to the total cost of borrowing on an annual basis, including interest and any fees, taking compounding into account.

Nominal Cost

The original cost of an asset or investment, not adjusted for inflation or other factors affecting its current value.

Trade Credit

An arrangement to buy goods or services on account, that is, without making immediate cash payment, usually evidenced by an invoice.