Sales Promotions Targeted at the Ultimate Users of a Product

question 14

Multiple Choice

Sales promotions targeted at the ultimate users of a product, such as sampling, coupons, contests, or sweepstakes are part of:

• A)consumer-oriented sales promotion.
• B)trade-oriented sales promotion.
• C)buzz promotion.
• D)bait-and-switch sales promotion.
• E)channel-initiated sales promotion.

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Definitions:

Numbers and Facts

Objective data and statements that are supported by evidence and can be verified.

Instructions

Comprehensive instructions on how to perform, use, or put together a specific task or item.

Proposals

Formal offers or plans submitted for consideration, acceptance, or action to others.

Investment Proposals

Documentation presented to potential investors or partners outlining the details, risks, and potential returns of a proposed investment.