Which of the Following Is True of the Final Stage

question 33

Multiple Choice

Which of the following is true of the final stage of the integrated marketing communications (IMC) planning process?

• A)It involves deciding the role of each promotional-mix element.
• B)It involves determining the importance of each promotional-mix element.
• C)It involves finding out the coordination between all the promotional-mix elements.
• D)It involves monitoring, evaluating, and controlling the promotional program.
• E)It involves performing activities to implement the promotional programs.

---

Definitions:

Sales Values

The total revenue generated from goods or services sold, typically reported within a specific time frame or for particular products.

Minimum Amount

The smallest quantity or value allowed or required under a specific condition or regulation.

Traceable Fixed Expense

Fixed costs that can be directly associated with a specific product, department, or segment of the business.

Net Operating Income

The total profit of a business after operating expenses but before deducting taxes and interest.