Examlex
What is choice structuring?
Buying Motives
The psychological triggers or driving forces that prompt a consumer to make a purchase decision.
Specialty Products
Unique and high-value products that consumers are willing to make extra effort to search for and buy, often characterized by brand image and quality.
Shopping Products
Goods that consumers purchase after comparing quality, price, and style from different sellers, making an informed decision.
Unsought Products
Goods or services that consumers do not typically shop for until a need arises, often requiring significant marketing effort to sell.
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